Craig has a professional football career spanning over 16 years. Having accomplished his dream, he now wishes to pass his knowledge and technical know-how onto the next generation of Elite Strikers!

Aimed at forward thinking players from 5-16, Elite Striker Training has been designed by the best for the best, with one very simple message in mind:

Player first, success second

In doing so, we aim to prioritise the long term improvement of our Elite Strikers over the quick-fix temptation of simply winning football matches whatever the cost. We encourage imagination, ingenuity, vision and risk taking in the belief these are the things, along with ultimately making mistakes, that are genuine training curves for all strikers.

We work heavily on speed, agility and quickness (SAQ training), decision making, individual and partnership working, technique and overall fitness.  Whilst being a big believer in FUNdamentals, to help our Strikers reach their peak we always stress it’s essential to work hard and show more effort than the player standing next to them. This will help magnify their true technical capability and talent, ultimately setting them out from the crowd.

Professional Footballer Craig Reid Comes With Premier League And Championship Experience

Coventry City

Championship (2000-2001)

Ipswich Town

Premier League 2001-2004

Coventry City

Championship (2004-2006)

Cheltenham Town

League 1 (2007-2008)

Newport County

Vanarama National League (2008-2011)


League 2 (Promotion to L1)


Aldershot Town

League 2 (2013-2014)

Southend United

League 2 (2013-2014)


League 1 (2013-2014)

Kidderminster Harriers

Vanarama National League (2013-2014)

Lincoln City

Vanarama National League (2016)

Gloucester City

Conference North (2016-Present)

Craig has worked with my son Bear (who has a school under 9’s contract with Birmingham City FC), in one to one lessons and small group coaching on many occasions.

Craig is an enthusiastic coach who always maintains his professionalism. Knowing Craig was very experienced and knowledgeable in football, proved a great asset and made Bear want to aspire to be like him and train like him.

Craig is always set up and organised before our well thought out one to one lessons. They are structured based on the areas that we wanted our son to develop. He is very encouraging and positive; he expects high standards and will always ask Bear to repeat a skill/practice if what he is doing is not quite right, which helps with his development.

Craig is very friendly and approachable. He shows patience and adaptability, and will adjust his lesson plan according to the ability of his client. My wife and I have been very impressed with Craig’s sessions and have noticed a considerable improvement in our sons’ football therefore will continue to work with him where possible.

Jon Wall

Become an Elite Striker today!